How Instagram comment-to-DM works

Comment-to-DM is a straight path: a viewer comments a word you chose, and Instagram delivers the message you attached to that word. You stop pasting the same link into the inbox.

The comment is the trigger

You pick the Reel or post and the keywords that should fire. Typical words are LINK, SHOP, GUIDE, or a word that matches the video (DRESS, TRIP, PLAN). Comments that do not match those keywords do not send the DM.

AutoDM listens through the official Instagram Graph API. It is not a browser script reading your inbox.

What the DM can contain

The message for a keyword can be plain text, images, a PDF, a booking link, or up to 10 product cards. Affiliate links belong in those cards or in the message body, the same way you would send them by hand.

A public reply can post on the comment first (“Sent, check your DMs”) so the thread does not look empty. The private message follows.

Follow Unlock

Some files should only go to followers. Follow Unlock checks that the commenter follows the account before the guide or offer is released. If they do not follow yet, the flow asks them to follow and then sends the file.

Where you turn it on

Setup lives in the Vyral creator app: connect Instagram, open the Reel, set the keyword and the message, and enable it. The Creator plan includes unlimited comment-to-DM. Business adds priority delivery.

After it is on, each matching comment is handled without opening Instagram. Analytics show which links and appointment clicks came back, so you can see whether that Reel earned the automation.