Smart Keyword Triggers on one Reel

One Reel often has more than one ask. Someone wants the product, someone else wants the PDF, and a third person wants the booking link. Smart Keyword Triggers give each of those comments its own DM.

One keyword, one message

Each trigger is a word plus the message it should send. On a single Reel you might set:

• LINK — product cards for the items in the video
• GUIDE — the PDF checklist
• BOOK — the calendar or hotel link

A comment has to match a trigger. LINK does not also send the PDF. That keeps the DM specific to what the person asked for.

Limits

Creator and Business plans include up to 10 Smart Keyword Triggers per Reel. Business Pro can raise that limit. Lead magnets themselves are unlimited; the cap is how many distinct keywords sit on one Reel.

Use words people will actually type. Short, obvious words beat clever ones. If the caption says “comment GUIDE for the checklist,” GUIDE should be the trigger.

Public reply, then the DM

You can still reply on the comment in public, with different reply text per keyword if you want the thread to name what was sent. The private DM carries the card, file, or link.

When to split across Reels

Ten keywords is enough for a shoppable Reel plus a lead magnet and a booking link. If a campaign needs a different offer every day, make a setup per Reel instead of stacking unused keywords on an old post. Disable a Reel’s automation when the offer expires so a later comment does not send a dead link.